| A systematic analysis of interactive advertising research through a paradigm funnel
|
2017 |
Daugherty, Terry |
| Advertising (in)attention in the digital environment
|
2017 |
Duff, Brittany R. L. |
| Digital advertising in a new age : the power of (tele)presence
|
2017 |
Lombard, Matthew |
| Using digital media to improve public health communication
|
2017 |
Stafford, Marla Royne |
| Consumers' motivations for lurking and posting in brand communities on social networking sites
|
2017 |
Veirman, Marijke de |
| Assessing the financial value of digital advertising : an event study approach
|
2017 |
Yoo, Chan Yun |
| Social media advertising : unraveling the mystery box
|
2017 |
Alhabash, Saleem |
| Targeted digital advertising and privacy
|
2017 |
Shoenberger, Heather |
| Exploring player responses towards in-game advertising : the impact of interactivity
|
2017 |
Herrewijn, Laura |
| New methods for measuring advertising efficacy
|
2017 |
McDuff, Daniel |
| The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
|
2017 |
Dardis, Frank E. |
| Advertising in video games : an overview and future research considerations
|
2017 |
Limperos, Anthony M. |
| Using theory of interactive media effects (TIME) to analyze digital advertising
|
2017 |
Sundar, S. Shyam |
| The role of reversal theory in digital advertising
|
2017 |
Jung, Jae Min |
| Between an ad block and a hard place : advertising avoidance and the digital world
|
2017 |
Kelly, Louise |
| Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
|
2017 |
Muntinga, Daniel G. |
| International digital advertising : lessons from around the world
|
2017 |
Taylor, Charles Raymond |
| The role of culture in electronic word-of-mouth communication
|
2017 |
Chu, Shu-Chuan |
| Considerations for application of computational social science research approaches to digital advertising research
|
2017 |
Huh, Jisu |
| Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
|
2017 |
Rodgers, Shelly |
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