| Using theory of interactive media effects (TIME) to analyze digital advertising
|
2017 |
Sundar, S. Shyam |
| The role of reversal theory in digital advertising
|
2017 |
Jung, Jae Min |
| Between an ad block and a hard place : advertising avoidance and the digital world
|
2017 |
Kelly, Louise |
| Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
|
2017 |
Muntinga, Daniel G. |
| International digital advertising : lessons from around the world
|
2017 |
Taylor, Charles Raymond |
| The role of culture in electronic word-of-mouth communication
|
2017 |
Chu, Shu-Chuan |
| Considerations for application of computational social science research approaches to digital advertising research
|
2017 |
Huh, Jisu |
| Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
|
2017 |
Rodgers, Shelly |
| Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising
|
2017 |
Marimoto, Mariko |
| Digital advertising clutter in an age of mobile media
|
2017 |
Ha, Louisa |
| A review of internet and social network advertising formats
|
2017 |
Rejon-Guardia, Francisco |
| Easy loving : understanding affect in social media
|
2017 |
Pohlmann, Attila |
| Network advertising model (NAM)
|
2017 |
Thorson, Esther |
| Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
|
2017 |
Tham, Samuel |
| Measuring the efficiency of digital advertising
|
2017 |
Pergelova, Albena |
| Health advertising in the digital age : future trends and challenges
|
2017 |
Mackey, Tim K. |
| Immersion in games exemplifies why digital media create complex responses to ads
|
2017 |
Schmierbach, Mike |
| A systematic analysis of interactive advertising research through a paradigm funnel
|
2017 |
Daugherty, Terry |
| Advertising (in)attention in the digital environment
|
2017 |
Duff, Brittany R. L. |
| Digital advertising in a new age : the power of (tele)presence
|
2017 |
Lombard, Matthew |
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