UX research practical techniques for designing better products

Pt. I. Introduction. The history of research -- Pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Pt. III. Facilitating research. Making research happen...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Nunnally, Brad (VerfasserIn)
Weitere Verfasser: Farkas, David K. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Beijing, Boston, Farnham O'Reilly November 2016
Ausgabe:First edition
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Online Zugang:Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:Pt. I. Introduction. The history of research -- Pt. II. Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Pt. III. Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- Pt. IV. Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.
Beschreibung:Includes index
Beschreibung:xx, 231 Seiten
Illustrationen
23 cm
ISBN:149195129X
1-4919-5129-X
9781491951293
978-1-4919-5129-3