| Consumer preference for status symbolism of clothing : the case of the Czech Republic
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2017 |
Millan, Elena |
| Illustrating the power of fsQCA in explaining paradoxical consumer environmental orientations
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2017 |
Schmitt, Ann Kristin |
| When are consumers motivated to connect with ethical brands? : the roles of guilt and moral identity importance
|
2017 |
Newman, Kevin P. |
| Consumer attitudes toward sponsors' counterambush marketing ads
|
2017 |
Koenigstorfer, Joerg |
| Communicating a key benefit claim creatively and effectively through five conveyor properties
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2017 |
Althuizen, Niek |
| Digitalization capabilities as enablers of value co-creation in servitizing firms
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2017 |
Lenka, Sambit |
| Influence of social media over the stock market
|
2017 |
Piñeiro Chousa, Juan Ramón |
| The effect of media multitasking on advertising message effectiveness
|
2017 |
Garaus, Marion |
| Technological impacts on market attitudes and behaviors
|
2017 |
Baines, Paul |
| Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
|
2017 |
Stathopoulou, Anastasia |
| Consumer revenge using the Internet and social media : an examination of the role of service failure types and cognitive appraisal processes
|
2017 |
Obeidat, Zaid Mohammad Ibrahim |
| "Service" in luxury retailing in the twenty-first century : an exploratory look at the pleasure boating sector
|
2017 |
Amatulli, Cesare |
| Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
|
2017 |
Albrecht, Carmen-Maria |
| Integrating partitioned prices via computational estimation
|
2017 |
DelVecchio, Devon |
| The impact of death on consumer responses to celebrity endorser misbehavior
|
2017 |
Boeuf, Benjamin |
| Parenting styles and Internet use
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2017 |
Tur Porcar, Ana |
| Gender and age differences in the psychosocial risk factors of workplace bullying
|
2017 |
López-Cabarcos, M. Ángeles |
| The role of destination personality fit in destination branding : antecedents and outcomes
|
2017 |
Hultman, Magnus |
| Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
|
2017 |
Cuomo, Maria Teresa |
| Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
|
2017 |
Kim, Kyongseok |
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