Agents of social change a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adults

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Vallone, Donna (VerfasserIn)
Weitere Verfasser: Smith, Alexandria (VerfasserIn), Kenney, Tricia (VerfasserIn), Greenberg, Marisa (VerfasserIn), Hair, Elizabeth (VerfasserIn), Cantrell, Jennifer (VerfasserIn), Rath, Jessica (VerfasserIn), Koval, Robin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2016
Schlagworte:
Social Marketing > Rauchen > Zielgruppe > Jugendliche > Junge Erwachsene > Marketingmanagement > USA > Aufsatz in Zeitschrift
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