Broadening brand engagement within the service-centric perspective an intersubjective hermeneutic framework

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Veröffentlicht in:Journal of service theory and practice
1. Verfasser: Seo, Yuri (VerfasserIn)
Weitere Verfasser: Kelleher, Carol (VerfasserIn), Brodie, Roderick J. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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