Expanding the boundary of brand extensions through brand relationship quality

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business economics and management
1. Verfasser: Arikan, Esra (VerfasserIn)
Weitere Verfasser: Yılmaz, Çengiz (VerfasserIn), Bodur, Muzaffer (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2016
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