The progression of brand orientation literature in twenty years a systematic literature review

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Veröffentlicht in:The journal of brand management
1. Verfasser: Anees-ur-Rehman, Muhammad (VerfasserIn)
Weitere Verfasser: Wong, Ho Yin (VerfasserIn), Hossain, Mokter (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: November 2016
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