The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

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Bibliographische Detailangaben
Veröffentlicht in:	The journal of product & brand management
1. Verfasser:	Simon, Carina (VerfasserIn)
Weitere Verfasser:	Brexendorf, Tim Oliver (VerfasserIn), Faßnacht, Martin (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2016
Schlagworte:	Aufsatz in Zeitschrift
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Branding and sustainable growth	2013	22.2013,7
The challenges facing brand managers today	2012	21.2012,6
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing	2011	20.2011,6
The behavioral aspects of pricing	2011	20.2011,7
Branding and society : the social, cultural and financial impacts of brands in the twenty-first century	2010	19.2010,6
The behavioral aspects of pricing	2010	19.2010,7