The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

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Veröffentlicht in:The journal of product & brand management
1. Verfasser: Simon, Carina (VerfasserIn)
Weitere Verfasser: Brexendorf, Tim Oliver (VerfasserIn), Faßnacht, Martin (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2016
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