| Multiple commitments and behaviors : a mixed concept approach
|
2017 |
Hoppe, Daniel |
| Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
|
2017 |
Walsh, Cianfranco |
| The behavioral consequences of internal brand management among frontline employees
|
2017 |
Du Preez, Rose |
| When perceived ability to influence plays a role : brand co-creation in Web 2.0
|
2017 |
Kennedy, Eric |
| The asymmetric effect of portfolio and image abstractness
|
2017 |
Stoner, Jennifer L. |
| Consumer evaluations of trend imitation : brand equity, consumer attitudes and preference
|
2017 |
Vogel, Areti T. |
| Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
|
2017 |
Harjoto, Maretno Agus |
| The effects of packaging localisation of Western brands in non-Western emerging markets
|
2017 |
Khan, Huda |
| Modeling the implicit brand : capturing the hidden drivers
|
2017 |
Vriens, Marco |
| Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
|
2017 |
Menidjel, Choukri |
| When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
|
2017 |
DelVecchio, Devon |
| Does managerial personality influence pricing practices under uncertainty?
|
2017 |
Kienzler, Mario |
| Customer-brand engagement and Facebook fan-page "Like"-intention
|
2017 |
Halaszovich, Tilo F. |
| Co-branding strategy in cause-related advertising : the fit between brand and cause
|
2017 |
Huertas-García, Rubén |
| Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
|
2017 |
Mishra, Sanjay |
| Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
|
2017 |
Gendel-Guterman, Hanna |
| Determinants and outcomes of brand hate
|
2017 |
Hegner, Sabrina |
| Social network sites : early adopters' personality and influence
|
2017 |
Lynn, Theo |
| I create, you create, we all create - for whom?
|
2017 |
Kennedy, Eric |
| The allure of the bottle as a package : an assessment of perceived effort in a packaging context
|
2017 |
Söderlund, Magnus |
Tag hinzufügen