Improving publishing success at JAMS contribution and positioning

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Palmatier, Robert W. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: November 2016
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Enhancing compliance among channel members by modeling reward events : matching motivation and ability with model selection 2020 Zheng, Xu
Impulse buying : a meta-analytic review 2020 Iyer, Gopalkrishnan R.
Behavioral biases in marketing 2020 Dowling, Katharina
Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters 2020 Kranzbühler, Anne-Madeleine
Customer satisfaction and firm performance : insights from over a quarter century of empirical research 2020 Otto, Ashley S.
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters 2020 Nath, Pravin
Competitive advertising strategies for programmatic television 2020 Guitart, Ivan A.
New perspectives on business model innovations in emerging markets 2020 Kumar, V.
Leveraging service recovery strategies to reduce customer churn in an emerging market 2020 Borah, Sourav Bikash
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation 2020 Giannetti, Verdiana
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda 2020 Shankar, Venkatesh
Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size 2020 Yao, Jun
Using product development information to spur the adoption of continuous improvement products 2020 Ho-Dac, Nga N.
Customer engagement in social media : a framework and meta-analysis 2020 Santini, Fernando de Oliveira
Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing 2020 Hulland, John
Introduction to the business model innovations in emerging markets special issue 2020 Hulland, John
The impact of unprofitable customer management strategies on shareholder value 2020 Feng, Hui
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews 2020 Meyer, Jan-Hinrich
Sponsorship-linked marketing : research surpluses and shortages 2020 Cornwell, T. Bettina
Customer experience : fundamental premises and implications for research 2020 Becker, Larissa Carine Braz
Alle Artikel auflisten