Enhancing compliance among channel members by modeling reward events : matching motivation and ability with model selection
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2020 |
Zheng, Xu |
Impulse buying : a meta-analytic review
|
2020 |
Iyer, Gopalkrishnan R. |
Behavioral biases in marketing
|
2020 |
Dowling, Katharina |
Beyond valence : a meta-analysis of discrete emotions in firm-customer encounters
|
2020 |
Kranzbühler, Anne-Madeleine |
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
|
2020 |
Otto, Ashley S. |
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
|
2020 |
Nath, Pravin |
Competitive advertising strategies for programmatic television
|
2020 |
Guitart, Ivan A. |
New perspectives on business model innovations in emerging markets
|
2020 |
Kumar, V. |
Leveraging service recovery strategies to reduce customer churn in an emerging market
|
2020 |
Borah, Sourav Bikash |
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
|
2020 |
Giannetti, Verdiana |
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
|
2020 |
Shankar, Venkatesh |
Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
|
2020 |
Yao, Jun |
Using product development information to spur the adoption of continuous improvement products
|
2020 |
Ho-Dac, Nga N. |
Customer engagement in social media : a framework and meta-analysis
|
2020 |
Santini, Fernando de Oliveira |
Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
|
2020 |
Hulland, John |
Introduction to the business model innovations in emerging markets special issue
|
2020 |
Hulland, John |
The impact of unprofitable customer management strategies on shareholder value
|
2020 |
Feng, Hui |
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
|
2020 |
Meyer, Jan-Hinrich |
Sponsorship-linked marketing : research surpluses and shortages
|
2020 |
Cornwell, T. Bettina |
Customer experience : fundamental premises and implications for research
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2020 |
Becker, Larissa Carine Braz |