| "Celebrification" : a case study of Lolo Jones
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2017 |
Agyemang, Kwame J. A. |
| The strategic repositioning of olympique lyonnais : towards a new business model
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2017 |
François, Aurélien |
| Any publicity is good publicity? : Nike's contoversial campaigns and management of celebrities
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2017 |
Castle, Stephen |
| Impacts of an international motorsport event on a small caribbean island
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2017 |
Jönsson, Cristina |
| MK Dons FC andAFC Wimbledon : moving the goalposts and rising from the ashes
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2017 |
Cook, David |
| How to spend 20 years filling up the stadium, and then lose fans in 4 years
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2017 |
Kirichek, Alexey |
| The national football league in london
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2017 |
Pritchard, Adrian |
| End of the road : why the Istanbul F1 Grand Prix came to a screeching halt
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2017 |
Tinaz, Cem |
| Leveraging the benefits of sport sponsorship : a global brand's local engagement through sport sponsorship
|
2017 |
Jones, Adam |
| Bringing the National Football League`s Super Bowl to the big stage : the marketing and business aspects of Super Bowl XLVII
|
2017 |
Jensen, Ricard J. |
| If the quenelle is racist, then 'all priests are paedophiles' and pineapples will be banned
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2017 |
Gaye, Bebek |
| The Sochi Winter Olympic Games and their sports tourism and events management potential for the Russian Federation
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2017 |
Kaspar, Robert |
| Super league magic weekend : using events to engage rugby league fans new and old
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2017 |
Gillooly, Leah |
| Paris saint-germain : a new brand to dream even bigger
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2017 |
Helleu, Boris |
| How did a small-town ice hockey club become a european trophy winner? : the case of jyväskylä ice hocky club, finland
|
2017 |
Ahonen, Aila |
| Social media and media management
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2017 |
Boyle, Raymon E. |
| The canadian sport delivery system : challenges facing recreational sport
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2017 |
Edwards, Jonathon |
| Selling the rights to broadcast football games in europe : the controversy still continues
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2017 |
Guest, Jonathan |
| 'A tale of two 9's' : the business of golf
|
2017 |
Oddy, Ricard E. |
| Rivalry in the German Bundesliga : opportunities for and threats to marketing football
|
2017 |
Uhrich, Sebastian |
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