Advanced perspectives for ethical and socially responsible marketing decisions

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Bibliographische Detailangaben
Veröffentlicht in:	Murphy, Patrick E., 1948 - Ethics in marketing
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Marketing > Unternehmensethik > Aufsatz im Buch
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Titel	Jahr	Verfasser
"Preserving the venture" - a sample case study with frameworks and ethical analyses	2017
Casas Bahia	2017	Golden, Chrissy
Reference prices in retailing : what is a fair comparison?	2017	Harris, Fiona
Starbucks China : the world's priciest cup of coffee	2017	Chen, Peilu
PETA	2017	Besenbaeck, Karin
The Co-operative Bank of the UK	2017	Harris, Fiona
VISA and FIFA : everywhere you want to be?	2017	Levey, Brian R.
Advanced perspectives for ethical and socially responsible marketing decisions	2017
Going along to get along	2017	Keyes, Raymond F.
Discount drugstore : no gifts allowed?	2017	Laczniak, Gene R.
Drug testing in India	2017	Santos, Nicholas J. C.
The Coca-Cola company : the skinny on a big fat problem	2017	Rapuzzi, Marshel
TOMS Shoes : one for one movement	2017	Meara, Robert
Foundational perspectives for ethical and socially responsible marketing decisions	2017
Tough decisions : something to snack on	2017	Murphy, Brendan D.
Montenegro Electronics, Ltd.	2017	Bagha, Jacob
Facebook in the developed and developing world	2017	Schulte, Eva Marie D.
Just a friendly request	2017	Rittenburg, Terri L.
Superior services : should short skirts sell software?	2017	Corbett, Lori Lepp
A young pharmacists dilemma : questionable transactions	2017	Kocanova, Barbora