Socio-economic perspectives on consumer engagement and buying behavior
"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...
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Weitere Verfasser: | , |
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Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
Hershey, PA, USA
Business Science Reference
2017
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Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Online Zugang: | Inhaltsverzeichnis |
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