Socio-economic perspectives on consumer engagement and buying behavior

"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...

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Bibliographische Detailangaben
Weitere Verfasser:	Kaufmann, Hans Rüdiger (HerausgeberIn), Mohammad Fateh Ali Khan Panni (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA Business Science Reference 2017
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Konsumentenverhalten > Industrie > Südeuropa > Neuseeland > Finnland > Consumer behavior > Customer relations > Electronic commerce > Fallstudie
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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Titel	Jahr	Verfasser
The concept of "consumerism" from a consumer activist perspective	2017	Papasolomou, Ioanna
Social impact in consumer behaviour-consumer boycotts as a consumerism activity	2017	Yener, Dursun
Consumer information systems research agenda : meeting challenges for interactive television service development	2017	Tuunanen, Tuure
Consumer information systems as services : study of emerging IPTV market in New Zealand	2017	Tuunanen, Tuure
About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs : e-commerce in Lapland	2017	Rusko, Rauno
Do stock markets comove in emerging economies?	2017	Çelik, Sadullah
Conquering the digital customer : how Zara is confronting the digital innovation revolution	2017	Viardot, Eric
Enhancing retailer-consumers relationship through everyday sustainability : McDonald's in Italy	2017	Candelo, Elena
Fuel efficient vehicles : the role of social marketing	2017	Watson, Lisa
Nowcasting capacity utilization in Turkey : a continuous wavelet analysis	2017	Taşseven, Özlem
Consumption and well-being : collecting experiences rather than material possessions	2017	Loureiro, Sandra Maria Correia
The effect of the marketing strategy in performance of the pharmaceutical sector	2017	Samanta, Irene
The aural nature of atmosphere in a retail setting	2017	Renko, Sanda
Customer satisfaction in the consumption of green products	2017	Sima, Violeta
Marketing 4.0 : enhancing consumer-brand engagement through big data analysis	2017	Jiménez-Zarco, Ana Isabel
Effective surveillance management during service encounters : a conceptual framework	2017	Bonfanti, Angelo

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