Socio-economic perspectives on consumer engagement and buying behavior
"This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on cons...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA, USA
Business Science Reference
2017
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| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | "This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products"-- Foreword -- Preface -- Acknowledgment -- Social perspectives of consumer behavior and engagement -- The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou, Marketing Department, Business School, University of Nicosia, Cyprus -- Social impact on consumer behaviour - consumer boycotts as a consumerism activity / Dursun Yener, Istanbul Medeniyet University, Turkey -- Fuel efficient vehicles : the role of social marketing / Lisa Watson, University of Regina, Canada, Anne M. Lavack, Thompson Rivers University, Canada -- Customer satisfaction in the consumption of green products / Violeta Sima, Petroleum-Gas University of Ploieti, Romania, Ileana Georgiana Gheorghe, Petroleum-Gas University of Ploieti, Romania -- Consumer behavior and engagement in the nexus of marketing and technology -- Marketing 4.0 enhancing consumer-brand engagement with big data analysis / Ana Isabel Jiménez-Zarco, Open University of Catalonia, Spain, Asher Rospigliosi, Brighton University UK, María Pilar Martínez-Ruiz, University of Castilla la Mancha, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain -- Effective surveillance management during service encounters : a conceptual framework / Angelo Bonfanti, University of Verona, Italy -- Consumer information systems research agenda : meeting challenges for interactive television service development / Tuure Tuunanen, University of Jyväskylä, Finland, Michael D. Myers, University of Auckland, New Zealand -- Consumer information systems as services : study of emerging IPTV market in New Zealand / Tuure Tuunanen, University of Jyväskylä, Finland, Lesley Gardner, University of Auckland, Newzealand, Martin Bastek, Deloitte Germany -- About the e-commerce activities in Finnish Lapland : perspectives of consumers and entrepreneurs : e-commerce in Lapland / Rauno Rusko, University of Lapland, Finland, Joni Pekkala, University of Lapland, Finland -- Consumer behavior and engagement from a macro economic context -- Do stock markets comove in emerging economies? / Sadullah Çelik, Marmara University,Turkey -- Emel Baydan, Marmara University, Turkey -- Nowcasting capacity utilization in turkey : a continuous wavelet analysis / Özlem Taseven, Dou University, Turkey -- Consumer behavior and engagement : industry and corporate cases -- Consumption and well-being : collecting experiences rather than material possessions / Sandra Maria Correia Loureiro, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS, Portugal -- The effect of the marketing strategy on performance of the pharmaceutical sector / Irene Samanta , Piraeus University of Applied Sciences, Greece -- The aural nature of atmosphere in a retail setting / Sanda Renko, University of Zagreb, Croatia, Tomislav Gregur, University of Zagreb, Croatia -- Enhancing retailer-consumers relationship through everyday sustainability : McDonald's in Italy / Elena Candelo, University of Torino, Italy, Cecilia Casalegno, University of Torino, Italy, Chiara Civera, University of Torino, Italy -- Conquering the digital customer : how Zara is confronting the digital innovation revolution / Eric Viardot , EADA Business School, Spain, Petra A. Nylund, University of Vic, Spain -- Compilation of references -- About the contributors -- Index |
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| Beschreibung: | Enthält 16 Beiträge Includes bibliographical references (pages 356-411) and index |
| Beschreibung: | xx, 420 Seiten Illustrationen 29 cm |
| ISBN: | 9781522521396 978-1-5225-2139-6 |