Brand meaning cocreation toward a conceptualization and research implications

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Bibliographische Detailangaben
Veröffentlicht in:Journal of service theory and practice
1. Verfasser: Tierney, Kieran D. (VerfasserIn)
Weitere Verfasser: Karpen, Ingo O. (VerfasserIn), Westberg, Kate (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
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