Integrated marketing communications
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| Veröffentlicht in: | Strategic marketing management in Asia |
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| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2017
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| Schlagworte: | |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Evolution of marketing as a discipline | 2017 | Anwar, Syed Ferhat |
| Consumer behavior | 2017 | Andaleeb, Syed Saad |
| Consumer behavior and the anatomy of a brand | 2017 | Liyanage, Uditha |
| Marketing environment | 2017 | Theng, Lau Geok |
| Product decisions | 2017 | Bhupathi, Murali Manohar |
| Pricing strategy | 2017 | Jampala, Rajesh C. |
| Sales force management | 2017 | Sudhahar, J. Clement |
| Strategic planning and marketing models | 2017 | Rahman, Khandoker Mahmudur |
| Marketing research | 2017 | Andaleeb, Syed Saad |
| New product development | 2017 | Haque, Ehsan Ul |
| Integrated marketing channels | 2017 | Datta, Saroj Kumar |
| Integrated marketing communications | 2017 | Bhupathi, Murali Manohar |
| Rural marketing | 2017 | Bhanot, Anurudra |
| Market segmentation, targeting, and positioning | 2017 | Andaleeb, Syed Saad |
| Packaging | 2017 | Rahman, Khandoker Mahmudur |
| Branding and brand management | 2017 | Sudhakar, Bushan D. |
| Service marketing | 2017 | Andaleeb, Syed Saad |
| Social marketing and social business | 2017 | Hasan, Khalid |