Integrated marketing channels

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Veröffentlicht in:Strategic marketing management in Asia
1. Verfasser: Datta, Saroj Kumar (VerfasserIn)
Weitere Verfasser: Sanyal, Shamindra Nath (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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Titel Jahr Verfasser
Marketing environment 2017 Theng, Lau Geok
Product decisions 2017 Bhupathi, Murali Manohar
Pricing strategy 2017 Jampala, Rajesh C.
Sales force management 2017 Sudhahar, J. Clement
Strategic planning and marketing models 2017 Rahman, Khandoker Mahmudur
Marketing research 2017 Andaleeb, Syed Saad
New product development 2017 Haque, Ehsan Ul
Integrated marketing channels 2017 Datta, Saroj Kumar
Integrated marketing communications 2017 Bhupathi, Murali Manohar
Rural marketing 2017 Bhanot, Anurudra
Evolution of marketing as a discipline 2017 Anwar, Syed Ferhat
Consumer behavior 2017 Andaleeb, Syed Saad
Consumer behavior and the anatomy of a brand 2017 Liyanage, Uditha
Market segmentation, targeting, and positioning 2017 Andaleeb, Syed Saad
Packaging 2017 Rahman, Khandoker Mahmudur
Branding and brand management 2017 Sudhakar, Bushan D.
Service marketing 2017 Andaleeb, Syed Saad
Social marketing and social business 2017 Hasan, Khalid
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