| Marketers' influence on media : renewing the radical tradition for the digital age
|
2017 |
Hardy, Jonathan |
| Recovering audience labor from audience commodity theory : advertising as capitalizing on the work of signification
|
2017 |
Nixon, Brice |
| Crisis and contradiction : promotional authenticity in the digital world
|
2017 |
Wittebols, James H. |
| Toward an ecological critique of advertising
|
2017 |
Park, David J. |
| Art for fun and profit : the political aesthetics of advertising
|
2017 |
Holm, Nicholas |
| Signification advertising and its evolution
|
2017 |
Auladell, Felip Vidal |
| Class and advertising
|
2017 |
McAllister, Matthew P. |
| Advertising ethics : the bounds of deceptiveness and the endless virtues of rethorical strategies
|
2017 |
Barroso, Paulo M. |
| The mood of information in an age of empathic media
|
2017 |
McStay, Andrew |
| Affect theory and advertising : a new look at IMC, spreadability, and engagement
|
2017 |
West, Emily |
| Free-to-play games and app advertising : the rise of the player commodity
|
2017 |
Nieborg, David B. |
| Advertising and photography in a culture of photo sharing
|
2017 |
Jessen, Iben Bredahl |
| A consideration of the needs, opportunities, and challenges for a critical advertising pedagogy
|
2017 |
Lissens, Silke |
| Crossing the borders : a theory of hybrid advertising formats
|
2017 |
Borchers, Nils S. |
| On the futility of advertising critique : searching for alternatives
|
2017 |
Fedorenko, Olga |
| Control and the rhetoric of interactivity in contemporary advertising theory and practice
|
2017 |
Miles, Chris |
| Captains of habit formation : marketers' emerging models of the consumer mind
|
2017 |
Nadler, Anthony M. |
| A critical theory of advertising as surveillance : algorithms, big data, and power
|
2017 |
Bodle, Robert |
| A critique of the advertising consumer as "target" : addressing advertising's reflective audience
|
2017 |
Wilson, Tony |
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