| Influence of social media marketing communications on young consumers' attitudes
|
2017 |
Duffett, Rodney Graeme |
| Religiousness and digital piracy among young consumers in an emerging market
|
2017 |
Arli, Denni |
| Children perceptions of emotional and rational appeals in social advertisements
|
2017 |
Nicolini, Valentina |
| Do consumer ethics and consumer religiousness evolve across time? : insights from Millennials in Indonesia
|
2017 |
Arli, Denni |
| Examining the role of consumer lifestyles on ecological behavior among young Indian consumers
|
2017 |
Adnan, Arham |
| Determinants of personal factors in influencing the buying behavior of consumers in sales promotion : a case of fashion industry
|
2017 |
Fazal ur Rehman |
| Digital natives : the engagement experience to online protection
|
2017 |
Recalde, Monica |
| An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
|
2017 |
Fung, Maggie S. K. |
| The perception of media messages by preschool children
|
2017 |
Šramová, Blandína |
| A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions
|
2017 |
Soh, Catherine Qian Ying |
| Decision-making dynamics between Spanish mothers, fathers and children
|
2017 |
Carrero, Isabel |
| The young luxury consumer in Qatar
|
2017 |
Farrag, Dalia Abdel Rahman |
| Co-designing with young consumers : reflections, challenges and benefits
|
2017 |
Durl, James |
| What determine shoppers' preferences for malls in an emerging market?
|
2017 |
Paul, Justin |
| Gender and young consumer ethics : an examination in two Southeast Asian countries
|
2017 |
Tjiptono, Fandy |
| Marketing bank services to youth in China
|
2017 |
Chan, Kara |
| Binge watching and college students : motivations and outcomes
|
2017 |
Panda, Swati |
| Co-creating advertising literacy awareness campaigns for minors
|
2017 |
Daems, Kristien |
| Effect of popularity and peer pressure on attitudes toward luxury among teens
|
2017 |
Gil, Luciana A. |
| Typology of measures of children engagement in parental purchase decisions
|
2017 |
Dikcius, Vytautas |
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