The impact of brand evangelism on oppositional referrals towards a rival brand

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Veröffentlicht in:The journal of product & brand management
1. Verfasser: Marticotte, Francois (VerfasserIn)
Weitere Verfasser: Arcand, Manon (VerfasserIn), Baudry, Damien (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2016
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