Brand identity and online self-customisation usefulness perception

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Veröffentlicht in:Journal of marketing management
1. Verfasser: He, Hongwei (VerfasserIn)
Weitere Verfasser: Harris, Lloyd C. (VerfasserIn), Wang, Weiyue (VerfasserIn), Haider, Kamran (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October 2016
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