Either or both competition a "two-sided" theory of advertising with overlapping viewerships

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Veröffentlicht in:American economic journal. Microeconomics
1. Verfasser: Ambrus, Attila (VerfasserIn)
Weitere Verfasser: Calvano, Emilio (VerfasserIn), Reisinger, Markus (VerfasserIn)
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Sprache:eng
Veröffentlicht: August 2016
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