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2017 |
Peker, Serhat |
| The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
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2017 |
Finoti, Lucas |
| The importance of aesthetics on customers' intentions to purchase smartphones
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2017 |
Toufani, Samrand |
| Green brand benefits and their influence on brand loyalty
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2017 |
Lin, Chia-Ling |
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2017 |
Molinillo, Sebastian |
| Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
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2017 |
Septianto, Felix |
| Moderation-mediation effect of market demand and organization culture on innovation and performance relationship
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2017 |
Anning-Dorson, Thomas |
| Influence of media context on humorous advertising effectiveness
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2017 |
Khandeparkar, Kapil |
| Acceptance and forwarding of electronic word of mouth
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2017 |
Mahapatra, Sabita |
| Effect of game-interactivity and congruence on presence and brand attitude
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2017 |
Vashisht, Devika |
| Gen Y-ers’ brand loyalty drivers in emerging devices
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2017 |
Giovanis, Apostolos |
| Investigating a comparative evaluation approach in explaining loyalty
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2017 |
Jaiswal, Anand Kumar |
| Drivers of contract renewal in international B2B services : a firm-level analysis
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2017 |
Williams, Paul Jeremy |
| The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
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2017 |
Roy, Rajat |
| Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation
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2017 |
Rojas-Méndez, José I. |
| Environmental consiciousness and brand equity : an impact assessment using analytical hierarchy process (AHP)
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2017 |
Misra, Siddharth |
| Purchasing organic products : role of social context and consumer innovativeness
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2017 |
Persaud, Ajax |
| Celebrity endorsement and stock market return
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2017 |
Prentice, Catherine |
| Comparing alternative approaches to estimate customer equity
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2017 |
Silveira, Cleo Schmitt |
| An enactment theory perspective of corporate social responsibility and public relations
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2017 |
Yudarwati, Gregoria Arum |
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