Form "defines" function neural connectivity between aesthetic perception and product purchase decisions in an fMRI study

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer behaviour
1. Verfasser: Chattaraman, Veena (VerfasserIn)
Weitere Verfasser: Deshpande, Gopikrishna (VerfasserIn), Kim, HyeJeong (VerfasserIn), Sreenivasan, Karthik Ramakrishnan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July-August 2016
Schlagworte:
Kaufentscheidung > Ästhetik > Emotion > Kognition > Neurowissenschaften > Konsumentenverhalten > Aufsatz in Zeitschrift
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