| Factors influencing word of mouth behaviour in the restaurant industry
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2017 |
Reza Jalilvand, Mohammad Reza |
| Drivers of brand equity of television news channels : evidences form emerging market
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2017 |
Bakshi, Madhupa |
| Does ethics need religion? : evaluating the importance of religiosity in consumer ethics
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2017 |
Arli, Denni |
| It's my choice! : investigating barriers to pro-social blood donating behaviour
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2017 |
Pentecost, Robin |
| Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
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2017 |
Cambra-Fierro, Jesus |
| The influence of cultural values on green purchase behaviour
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2017 |
Nguyen, Ninh |
| The effect of marketing communication on business relationship loyalty
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2017 |
Hänninen, Nora |
| Investigating consumer advocacy, community usefulness, and brand avoidance
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2017 |
Jayasimha, K. R. |
| Personality factors as predictors of online consumer engagement : an empirical investigation
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2017 |
Ul Islam, Jamid |
| Marketing spending and aftermarket performance of IPO firms
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2017 |
Fine, Monica B. |
| Uniqueness and status consumption in Generation Y consumers : does moderation exist?
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2017 |
Butcher, Luke |
| Impact of online advertising on adolescent's brand attitudes
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2017 |
Eshghi, Abdolreza |
| Product knowledge and salesperson performance : rethinking the role of optimism
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2017 |
Sangtani, Vinita |
| Developing leveraging strategies for pre-Games training for mega-events in non-host cities
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2017 |
Fairley, Sheranne |
| An application of retailing service quality practices influencing customer loyalty toward retailers
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2017 |
Sivapalan, Achchuthan |
| The brand meaning co-creation process on Facebook
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2017 |
Rosenthal, Benjamin |
| LRFMP model for customer segmentation in the grocery retail industry : a case study
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2017 |
Peker, Serhat |
| The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
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2017 |
Finoti, Lucas |
| The importance of aesthetics on customers' intentions to purchase smartphones
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2017 |
Toufani, Samrand |
| Green brand benefits and their influence on brand loyalty
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2017 |
Lin, Chia-Ling |
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