Comedic violence in advertising the role of normative beliefs and intensity of violence

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Yoon, Hye Jin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Generational research and advertising to millennials : editorial 2018 Taylor, Charles Raymond
The impact of creative media advertising on consumer responses : two field experiments 2018 Rauwers, Fabiënne
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level 2018 Yoon, Hye Jin
Product placement practices in prime-time television programmes in Hong Kong 2018 Chan, Fong Yee
Understanding the effects of different review features on purchase probability 2018 Kim, Su Jung
Influences of motivations and lifestyles on intentions to use smartphone applications 2018 Kim, Juran
Advertising to the masses : the effects of crowding on the attention to place-based advertising 2018 Wilson, Rick T.
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language 2018 Reavey, Brooke
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements 2018 Feng, Yang
An investigation of the influence of cinema environment on advertising effectiveness 2018 Yuan, Sheng
The use of sampling methods in advertising research : a gap between theory and practice 2018 Sarstedt, Marko
Editorial: old meets new : how researchers can use existing knowledge to explain advertising in new media 2018 Esend, Martin
Understanding programmatic TV advertising 2018 Malthouse, Edward C.
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages 2018 Willemsen, Lotte M.
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction 2018 Naderer, Brigitte
How consumers' values influence responses to male and female gender role stereotyping in advertising 2018 De Meulenaer, Sarah
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation 2018 Naderer, Brigitte
Preannouncement messages : impetus for electronic word-of-mouth 2018 Zhang, Hao
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review 2018 Wirtz, John G.
On electronic word-of-mouth diffusion in social networks : curiosity and influence 2018 Fang, Yu-Hui
Alle Artikel auflisten