The role and impact of firm's strategic orientations on launch performance significance of relationship orientation

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Bibliographische Detailangaben
Veröffentlicht in:The journal of business & industrial marketing
1. Verfasser: Matikainen, Minna (VerfasserIn)
Weitere Verfasser: Terho, Harri (VerfasserIn), Parvinen, Petri (VerfasserIn), Juppo, Anne (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2016
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