Newer insights into marketing cross-cultural and cross-national perspectives

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Bibliographische Detailangaben
Weitere Verfasser:	Schuster, Camille P. (HerausgeberIn), Harris, Phil (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London Routledge 2016
Ausgabe:	First issued in paperback
Schlagworte:	Marketing
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
A cross cultural study of juvenile response to anti-smoking advertisements	2016	Quester, Pascale
Examining culture from both sides of the pond	2016	Harris, Phil
Managing inter-firm adaptation processes : an examination of case study evidence from the European telecommunications industry	2016	Brennan, Ross
Intergenerational and cultural differences in materialism : an empirical investigation of consumers from France and the U.S.A.	2016	Lundstrom, William J.
The model professionals? : political marketing in the United States and the prospects of americanization of global campaigning	2016	Scammell, Margaret