Digitales Marketing : integrierte Erfolgsmessung : wie der strategische Einsatz von Digital-Analytics-Instrumenten gelingt
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2023 |
Tombach, Alexander |
How traditional manufacturers succeed in D2D : a strategic framework for assortment and pricing to solve channel conflicts
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2023 |
Götsch, Constantin |
Digital Humans : Zukunft der Konsumenten-Interaktion?!
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2023 |
Weigel, Christian |
Optimierung der Kundenbeziehung : eine Analyse viraler B-to-C-Marketingkampagnen im Online- und Offline-Handel
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2023 |
Ampler, Nadine |
Building a minimum viable brand : best practice for startups
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2023 |
Walter, Simon |
New mobility in everyday life : perspectives from 20 households examined over four months
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2023 |
Linke, Jannis |
How urban society can benefit from inclusive mobility
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2023 |
Lang, Nikolaus S. |
Who would subscribe for a car? : the influence of car ownership, environmental consciousness, age, and place of living
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2023 |
Greifenstein, Marvin |
Fünf These zum Thema Branding : zugespitzt
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2023 |
Rutschmann, Marc |
Social Media Influencers in virtual selling tools? : how do consumers perceive the influencer's role in fashion hauls on Instagram, and how do these perceptions affect purchase intentions?
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2023 |
Mahn, Luisa |
Data and Creativity : Editorial
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2023 |
Schögel, Marcus |
How and when to communicate sustainability
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2023 |
Brinbaum, Mélanie |
Die grüne Schweizer KonsumentIn
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2023 |
Gisler, Julia |
Sustainable consumption communities : relevance and acceptance
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2023 |
Mann, Andreas |
Wachsende Handelsbedeutung dank neuer Technologien : Editorial
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2023 |
Rudolph, Thomas |
Marken im Metaverse
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2023 |
Scheel-Plessen, Maria |
Conversational sales for OEM apps
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2023 |
Kuhnert, Felix |
Digital due diligence : assessment of digital growth potentials
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2023 |
Konhäuser, Anja |
"Contemporary Branding" : Zeitgenössisches Markenmanagement : Editorial
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2023 |
Reinecke, Sven |
Markenführung, die Brücken baut : ein Ansatz zur integrierten Markensteuerung
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2023 |
Krick, Lisa |