Fans' brand commitment to basketball teams establishing the validity and reliability of a new multidimensional scale
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| Veröffentlicht in: | Journal of customer behaviour |
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| 1. Verfasser: | |
| Weitere Verfasser: | , |
| Format: | UnknownFormat |
| Sprache: | eng |
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2015
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Tag hinzufügen | Titel | Jahr | Band |
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| Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundaries | 2017 | volume 16, issue 1, (2017) |
| Special issue: Customer behaviour in arts, heritage, nonprofit and social marketing | 2011 | 10.2011,4 |
| Special issue: Marketing in adversity | 2009 | 8.2009,2 |
| Special issue: relationship marketing with consumers in the world of Web 2.0 | 2009 | 8.2009,1 |