Empowering social change through advertising co-creation the roles of source disclosure, sympathy and personal involvement

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Orazi, Davide C. (VerfasserIn)
Weitere Verfasser: Bove, Liliana L. (VerfasserIn), Lei, Jing (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2016
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