The effect of eroticism in couple depictions in advertisements on brand evaluations

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice
1. Verfasser:	Thomas, Stefan (VerfasserIn)
Weitere Verfasser:	Gierl, Heribert (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Printwerbung > Sexualität > Markenimage > Werbewirkung > Experiment > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Bestellen

Titel	Jahr	Verfasser
Communicating through brand websites to create unique brands	2017	Sakashita, Mototaka
Is targeting online information diffusers based on their personality traits and influencer types misleading?	2017	St-Onge, Anik
The influence of personal data usage on mobile apps	2017	Hirose, Morikazu
Model's age and target's age : effects on emotions towards and beliefs about an ad	2017	Chevalier, Corinne
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach	2017	Şener, Gül
Put It on the right side : the effect of print advertisement location on product evaluation	2017	Schneider, Tanja
The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking	2017	Li, Kang
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation	2017	Koinig, Isabell
Consumer values as mediators in social network information search	2017	Kol, Ofrit
The effect of online customer reviews' characteristics on sales	2017	Maslowska, Ewa
Profiling lead researchers in advertising research	2017	Chan, Terri H.
Promoting the shareconomy : effects of beneficial appeals and personal characteristics on the attractiveness of renting and reselling platforms	2017	Schwenk, Johanna
Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany	2017	Geise, Fabian A.
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach	2017	Palla, Polyxeni Jenny
The moderating role of congruence between humor and fun climate of the company on the effects of humor in internet job ads	2017	Oikarinen, Eeva-Liisa
The influence of majority agreements on attitudes	2017	Oefele, Franziska
The relationship between gratifications from social networking site use and adolescents' brand interactions	2017	Apaolaza, Vanessa
The effect of eroticism in couple depictions in advertisements on brand evaluations	2017	Thomas, Stefan
How customers engage with brands : a new framework	2017	Maslowska, Ewa
Hofstede cultural framework and advertising research : an assessment of the literature	2017	Saleem, Salman

Alle Artikel auflisten