Brand personality appael, brand relationship quality and WOM transmission a study of consumer markets in Vietnam

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Bibliographische Detailangaben
Veröffentlicht in:Asia Pacific business review
1. Verfasser: Nguyen Dinh Tho (VerfasserIn)
Weitere Verfasser: Nguyen Thi Mai Trang (VerfasserIn), Olsen, Svein O. (VerfasserIn)
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Sprache:eng
Veröffentlicht: April 2016
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