When sex and romance conflict the effect of sexual imagery in advertising on preference for romantically linked products and services

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Veröffentlicht in:Journal of marketing research
1. Verfasser: Ma, Jingjing (VerfasserIn)
Weitere Verfasser: Gal, David (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: August 2016
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