The changing role of the chief marketing officer : unlocking the power of data-driven communication

The changing role of the chief marketing officer unlocking the power of data-driven communication

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Bibliographische Detailangaben
Veröffentlicht in:Out-thinking organizational communications
1. Verfasser: Rumpold-Preining, Marilies (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
Schlagworte:
IT-gestütztes Marketing > Kundenintegration > Öffentlichkeitsarbeit > Aufsatz im Buch
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