| Drivers of contract renewal in international B2B services : a firm-level analysis
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2017 |
Williams, Paul Jeremy |
| The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
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2017 |
Roy, Rajat |
| Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation
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2017 |
Rojas-Méndez, José I. |
| Environmental consiciousness and brand equity : an impact assessment using analytical hierarchy process (AHP)
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2017 |
Misra, Siddharth |
| Purchasing organic products : role of social context and consumer innovativeness
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2017 |
Persaud, Ajax |
| Celebrity endorsement and stock market return
|
2017 |
Prentice, Catherine |
| Comparing alternative approaches to estimate customer equity
|
2017 |
Silveira, Cleo Schmitt |
| An enactment theory perspective of corporate social responsibility and public relations
|
2017 |
Yudarwati, Gregoria Arum |
| Crafting experiential value via smartphone apps channel
|
2017 |
Sajad Rezaei |
| Examining customers' continuance intentions towards internet banking usage
|
2017 |
Ofori, Kwame Simpe |
| One step deeper : gender and congruity in celebrity endorsement
|
2017 |
Pradhan, Debasis |
| Leveraging ambitions and barriers : Glasgow universities and the 2014 Commonwealth Games
|
2017 |
Kennelly, Millicent |
| Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
|
2017 |
Meyer, Heather M. |
| Imperatives for research design with Muslim women
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2017 |
Boulanouar, Aisha Wood |
| Investigating the role of religiosity as a deterrent against digital piracy
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2017 |
Casidy, Riza |
| Investigating young customers' retail purchase embarrassment
|
2017 |
Sarkar, Juhi Gahlot |
| Experiential value : a review and future research directions
|
2017 |
Varshneya, Geetika |
| Salesperson's spirituality : impact on customer orientation and adaptability
|
2017 |
Chawla, Vaibhav |
| Threat, efficacy and message framing in consumer healthcare
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2017 |
Nandakumar, Nachiketas |
| Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
|
2017 |
Odoom, Raphael |
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