| Sponsorship-linked attitudes of employees of sponsoring firms : SMEs versus large organisations
|
2016 |
Khan, Aila |
| Connected stadium : a pillar for football clubs' marketing development?
|
2016 |
Bal, Charles |
| Promoting public health : understanding the limitations of marketing principles and the need for alternative approaches
|
2016 |
Pettigrew, Simone |
| Improving innovation process performance and service quality in innovation networks
|
2016 |
Plewa, Carolin |
| Contemporary young consumers and food consumption : implications for social marketing research
|
2016 |
Tarabashkina, Liudmila |
| The ethicality of immersive sponsorship within a children's edutainment centre
|
2016 |
Arthur, Damien |
| Customer experience of value in the service encounter
|
2016 |
Chen, Shu-Ching |
| Multiple celebrity endorsement
|
2016 |
Yu, Sik Chuen |
| Marketing: making a difference for entrepreneurial universities
|
2016 |
Baaken, Thomas |
| Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
|
2016 |
De Vos, Svetlana |
| Revisiting the long and winding (less travelled) road : the road to chaos in marketing
|
2016 |
Steyer, Recteur Alexandre |
| The case for altruism in eWoM motivations
|
2016 |
Killian, Michelle |
| Knowing me, knowing you : mentorship, friendship, and dancing queens
|
2016 |
Lu, Vinh Nhat |
| Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
|
2016 |
Carrillat, François A. |
| Can country of origin branding be a competitive advantage for agri-products from emerging countries?
|
2016 |
Karunaratna, Amal Randhir |
| Decomposition of country of origin effects in education services : a conjoint analysis approach
|
2016 |
Aruan, Daniel Tumpal Hamonangan |
| Beyond the obvious : facets of diversity in marketing student groups
|
2016 |
Sherman, Claire Eloise |
| Student engagement : a multiple layer phenomenon
|
2016 |
Conduit, Jodie |
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