Accepting or fighting unlicensed usage can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

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Veröffentlicht in:International journal of research in marketing
1. Verfasser: Burmester, Alexa B. (VerfasserIn)
Weitere Verfasser: Eggers, Felix (VerfasserIn), Clement, Michel (VerfasserIn), Prostka, Tim (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: June 2016
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