Sport sponsorship the impact of sponsor image on purchase intention of fans

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Veröffentlicht in:Journal of promotion management
1. Verfasser: Koronios, Konstantinos (VerfasserIn)
Weitere Verfasser: Psiloutsikou, Marina (VerfasserIn), Kriemadis, Athanasios (VerfasserIn), Zervoulakos, Pavlos (VerfasserIn), Leivaditi, Eleni (VerfasserIn)
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Sprache:eng
Veröffentlicht: January-June 2016
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