Promoting giving campaigns in university websites a cross-cultural comparison between the United States and South Korea

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Veröffentlicht in:Journal of promotion management
1. Verfasser: Kim, Yeojin (VerfasserIn)
Weitere Verfasser: Kim, Hyuksoo (VerfasserIn), Lee, Doohwang (VerfasserIn), Ahn, Jungsun (VerfasserIn)
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Sprache:eng
Veröffentlicht: January-June 2016
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