Understanding green advertising attitude and behavioral intention an application of the health belief model

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Veröffentlicht in:Journal of promotion management
1. Verfasser: Yoon, Hye Jin (VerfasserIn)
Weitere Verfasser: Kim, Yeo Jung (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: January-June 2016
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