Language in international business developing a field

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Bibliographische Detailangaben
Körperschaft:	Springer International Publishing (Verlag)
Weitere Verfasser:	Brannen, Mary Yoko (HerausgeberIn), Mughan, Terry (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Cham Palgrave Macmillan 2017
Schriftenreihe:	JIBS Special Collections
Schlagworte:	Internationale Geschäftsbeziehungen > Sprache > Auslandsgeschäft > Fachsprache > Wirtschaftssprache > Interkulturelle Kompetenz
Online Zugang:	Inhaltstext Inhaltsverzeichnis http://www.springer.com/
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Titel	Jahr	Verfasser
Language policies and practices in wholly owned foreign subsidiaries : a recontextualization perspective	2017	Peltokorpi, Vesa
The multinational corporation as a multilingual community : language and organization in a global context	2017	Luo, Yadong
The multifaceted role of language in international business : unpacking the forms, functions and features of a critical challenge to MNC theory and performance	2017	Brannen, Mary Yoko
Re-considering language within a cosmopolitan understanding : toward a multilingual franca approach in international business studies	2017	Janssens, Maddy
Methodological considerations in cross-national consumer research	2017	Green, Robert T.
Cross-cultural interaction : the international comparison fallacy?	2017	Adler, Nancy J.
Linguistic gender marking and its international business ramifications	2017	Santacreu-Vasut, Estefania
Fit, misfit, and beyond fit : relational metaphors and semantic fit in international joint ventures	2017	Liu, Leigh Anne