The impact of customer-based brand equity on the operational performance of FMCG companies in India

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Veröffentlicht in:Indian Institute of Management Bangalore IIMB management review
1. Verfasser: Mohan, Bijuna C. (VerfasserIn)
Weitere Verfasser: Sequeira, A. H. (VerfasserIn)
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Sprache:eng
Veröffentlicht: March 2016
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