| Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
|
2019 |
Maintz, Julia |
| The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
|
2019 |
Moharrami, Morteza |
| Gamification in a servicescape context : a conceptual framework
|
2019 |
Helmefalk, Miralem |
| Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
|
2019 |
Dodoo, Naa Amponsah |
| Consumer attitudes towards mobile advertising : an updated vision
|
2019 |
Aramendia-Muneta, Maria Elena |
| The time-varying effectiveness of customer engagement in social media
|
2019 |
Annamalai, Balamurugan |
| Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
|
2019 |
Alavijeh, Mohammad Reza Karimi |
| Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
|
2019 |
Antoniadis, Ioannis |
| Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
|
2019 |
Bartoloni, Sara |
| Understanding the role of personality traits on Facebook intensity
|
2019 |
Hatzithomas, Leonidas |
| The role of cloud computing and citizens relationship management in digital government transformation
|
2019 |
Nanos, Ioannis |
| The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
|
2019 |
Armelini, Guillermo |
| The effect of social media and advertising activities on affiliate marketing
|
2019 |
Olbrich, Rainer |
| Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
|
2019 |
Erkan, Ismail |
| Exploring the brand personalities of Facebook, YouTube, and LinkedIn
|
2019 |
Mutsikiwa, M. |
| Exploring the impact of brand selfie on brand attitude in the Twittersphere
|
2019 |
Liu, Xia |
| E-marketing and BPA coordination on business strategy
|
2019 |
Katsonis, Nikolaos |
| Engagement and brand loyalty through social capital in social media
|
2019 |
Abuljadail, Mohammad |
| Decision-making styles of young Indian consumers in the context of online shopping
|
2019 |
Kumar, Sanjeev |
| The development of an in-house affiliate marketing network : a case study
|
2019 |
Beranek, Ladislav |
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