| Marketing your university on social media : a content analysis of Facebook post types and formats
|
-2018 |
Peruta, Adam |
| International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
|
-2018 |
Wilkins, Stephen |
| Perceived service quality-loyalty path : a PAKSERV based investigation of international students enrolled in business schools in Thailand
|
-2018 |
Kashif, Muhammad |
| Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions
|
-2018 |
Mei Teh Goi |
| Co-creation in higher education : towards a conceptual model
|
-2018 |
Dollinger, Mollie |
| Media relations and universities : an assessment of digital newsrooms
|
-2018 |
Lee, Nicole M. |
| A comparative study of international recruitment : tensions and opportunities in institutional recruitment practice
|
-2018 |
James-MacEachern, Melissa |
| High on emotion! : perceived value : influencing decision-making processes at international student recruitment trade shows
|
-2018 |
Gottlieb, Udo Rainer |
| Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
|
-2018 |
Poole, Sonja Martin |
| Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
|
-2018 |
Condie, Jenna Marie |
| Undergraduate choice of major and major satisfaction : an expanded role for personality measures
|
-2018 |
Pritchard, Andrew |
| Student-perceived organizational support and perceived employability in the marketing of higher education
|
-2018 |
Trullas, Irene |
| Using income effects to market undergraduate education abroad participation in higher education
|
-2018 |
Partlo, Margaret |
| A latent-class discrete-choice model of demand for economics electives : a case study on the challenge to increase enrollment
|
-2018 |
Dillingham, Reginald T. |
| Determinants for the commitment relationship maintenance between the alumni and the alma mater
|
-2018 |
Pedro, Ilda Maria |
| Higher education marketing : does inducing anxiety facilitate critical thinking or more consumerism?
|
-2018 |
Gibbs, Paul |
| Student satisfaction in higher education : a meta-analytic study
|
-2017 |
Santini, Fernando de Oliveira |
| Brand personality in higher education : anthropomorphized university marketing communications
|
-2017 |
Rutter, Richard |
| How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
|
-2017 |
Herold, Kristiina |
| MOOCs to university : a consumer goal and marketing perspective
|
-2017 |
Howarth, Jason |
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