What wins awards is not always what I buy how creative control affects authenticity and thus recognition (but not liking)

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: Valsesia, Francesca (VerfasserIn)
Weitere Verfasser: Nunes, Joseph C. (VerfasserIn), Ordanini, Andrea (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: April 2016
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