Mobile shopper marketing key issues, current insights, and future research avenues

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of interactive marketing
1. Verfasser: Shankar, Venkatesh (VerfasserIn)
Weitere Verfasser: Kleijnen, Mirella (VerfasserIn), Ramanathan, Suresh (VerfasserIn), Rizley, Ross (VerfasserIn), Holland, Stephen (VerfasserIn), Morrissey, Shawn (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: May 2016
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence 2022 Papez, Maja Golf
Sponsorship disclosure of influencers : a curse or a blessing? 2022 Giuffredi-Kähr, Andrea
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups 2022 Rosario, Ana Babić
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media 2022 Dehdashti, Yashar
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires 2022 Harms, Bianca
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts 2022 Labrecque, Lauren I.
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism? 2022 Batista, Juliana Moreira
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation 2022 Bernritter, Stefan F.
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media 2021 Hayes, Jameson L.
Investigating the role of product assortment in technology-enabled sales platforms 2021 Thomas, Jacquelyn S.
The role of social media content format and platform in users' engagement behavior 2021 Shahbaznezhad, Hamidreza
Self-service technology recovery : the effect of recovery initiation and locus of responsibility 2021 Dao, Hung M.
This way up : the effectiveness of mobile vertical video marketing 2021 Mulier, Lana
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping 2021 Huang, Bo
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding 2021 März, Armin
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects 2021 Kurtz, Oliver Tuna
Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity 2021 Neuerburg, Christian
Predicting tie strength with ego network structures 2021 Stolz, Simon
Let me entertain you? : the importance of authenticity in online customer engagement 2021 Eigenraam, Anniek W.
Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions 2021 Han, Jidong
Alle Artikel auflisten